Francesca
Haven’t updated in FOREVER, I have a bunch of new photos to add and will do so soon, but these had to be added right away.
Last week I had the opportunity to photograph 3 new 2010 Lincoln vehicles (MKS, MKZ, and MKT) for Germain Lincoln-Mercury, a great dealership here in Naples. Germain wanted to have photos of these vehicles photographed on location at a Naples residence; a feel that is different than what is found in the photography provided by the manufacturer. I was lucky to be graced with amazing weather and a wonderful location.
Special thanks to Randy Kurtz of Kurtz Homes
I had the privilege of photographing the Mercato Sales Center for the interior design firm, RIHA. Mercato is a busy place and I was almost run over a few times while shooting the elevation but all in all I think the shots turned out great.
8 Photos Total. Click “Continue Reading” below to see them all.
Wow, just pulled these shots out of the archive. Last year I had the privilege of working with Terence Gerchberg, a contestant on the TV show The Amazing Race. Terence modeled for a clothing line by Lois Eastlund from New York City. We had a great time shooting right outside her store on Ludlow St. in the Lower East Side.
The Third & The Seventh from Alex Roman on Vimeo.
My friend David Call showed me this tonight and I had to post it here because it is one of the most inspiring and beautiful videos I’ve seen on architecture and architectural photography. Definitely worth viewing even if you hate the idea of buildings and are a hobbit who lives in a muddy hut somewhere.
The amazing part about this whole thing is that it is 100% computer animation by Alex Roman of The Third & The Seventh.
I’ve posted it here for ease of use, but please view it on it’s original site by clicking here which will allow you to view it in HD, as it was intended.
There’s no doubt the recent advancements in digital cameras are so amazing that one could think that the need to hire a professional photographer is quickly evaporating. I agree that the industry is changing, however there are many important situations in which hiring a pro is essential to the success of the endeavor. It may be tempting to charge an employee of your company or a friend who has a great camera with the task of photographing your products or portfolio but, beware, opting to save a little money in the short term may cause irreparable damage to your brand in the long term.
It’s not about the price of the camera.
The fact that someone has a big, expensive camera has little bearing on the quality of the photos that will be produced. As Jim Roof, an architectural photographer from Atlanta, states, “A camera does not create a photograph. It can only capture the light that it ’sees’ in the frame. The real tools of photography are the mind of the photographer and the creative use of the brush used to create the image – light.” Roof goes on to state that “digital cameras do offer opportunities to solve some of the TECHNICAL lighting requirements that film required. However, this approach totally dispenses with the ARTISTIC quality of light that is the true hallmark of outstanding photography.”
There is so much more that goes into creating the perfect photograph than the tool that is used to create it. Here are 5 reasons why you should hire a professional photographer:
Shot this a while back of an old friend while we were fishing. Suzie actually has a fishing pole in her hand which I decided to keep out of the frame. I think she caught over 10 snook that night!
